Film C1
23/2/24
do now:
warner brothers
universal
paramount
disney
pixel
sony
film industry
lo; to explore the aims and conventions of film posters
franchise-a collection of related films in succession that share the same fictional universe or are marketed as a series
distributor-the methods by which media products are delivered to audiences, including the marketing campaign
holly wood major-the current big five majors of holly wood
teaser-videography pre-release film or television show advertisement
montage-a technique of video editing where you bring together different images or shots in one fast sequence to achieve a certain objective
ensemble cast-a group of characters that all have significant parts relating to the main plot
tentpole film-a big budget movie whose earnings are expected to compensate the studio for its less profitable movies
high concept-a type of movie with a simple yet compelling premise
enigma-a theory that suggests a text portrays a mystery to draw an audience in
the five major holly wood studios are universal, paramount, warner bros ,disney and sony
the main aim of film marketing campaign is to get the audience to watch the film
marketing techniques that are often used are posters, trailers, media advertising, publicity and digital
the information that a film poster needs to convey is a film title, the actors, a tagline, the name of directors, character names and a release date
the difference between a teaser poster and a theatrical poster is that teaser posters don't have a specific release date teaser-the little mermaid theatrical -aquaman
a recent film franchise is marvel cinematical universe
28/2/24
lo;to analyse the film poster set text effectively
Film posters
context-no time to die
-released September 2021
-daniel craigs 5th and last film
-kept getting pushed back
-budget-250-300 million $
colour palette-blue and orange-action and modern orange-links to explosion/action
typography-blocky-bold-suggests the film is bold and there is alot of high energy action\masculine
mise-en-scene- outfits are smart and classy-shows that they are involved in high end action and wealthy people/modern/gun connotes violence/death
genre-action film-
homework
Writer-Ian Flemming
Inspiration-to inspiration from his war experiences
Timeline-Dr.No (1962) ,From Russia with love (1963),Goldfinger(1964), Thunderball(1965) ,You only live twice (1967), Oh majesty’s secret service (1969),Diamonds are forever(1971),live and let die (1973),The man with the golden gun(1974), The spy who loved me (1977), moonraker(1979), For your eyes only,(1981), Octopussy(1983), A view to a kill(1985), The living daylights(1987), license to kill(1989), Goldeneye(1995), Tomorrow never dies(1997), The world is not enough(1999), die another day(2002), casino Royale(2006), Quantum of solace(2008), Skyfall(2012),Spectre(2015), no time to die(2021)
Actors who have played bond-Daniel Craig,Roger Moore,Pierce Brosnan, Sean Connery, Timothy Dalton, Barry Nelson,David Niven
1/3/24
lo:to analyse the film poster set texts effectively
Film posters
intextuality
-montage design references previous Bond films
-007 gun logo acts as an intertextual link between no time to die and previous Bond films
-significant that there are no intertextual links to Ian Flemming
1)they show that the film is an action film and has a lot of fast movement and stunts.this connotes that the film includes alot of danger and adrenaline.
2)the poster shows a villian,a hero and side characters
3)the main character is made obvious because he is made the biggest and the main focus
4)there are clues about locations that the movie will include that the girl will be set up as the princess character
masculine stereotypes
bond girls-insignificant to narrative
character developement
ethnicity
diversity-many of the actors were white
representation
stereotypes-most of the actors in some of the earlier Bond films are white,and the females are usually seen as 'disposable'
-James Bond actors are stereotypically white males and there have been arguments on whether he could be a different ethnicity or not-frame for rest of characters/dominant
gender-the bond girls are usually seen as disposable and dont carry on into the next film
ethnicity-actors are stereotypically white
age-older than other bonds/mostly quite young
sexuality-stereotypically straight/casual relationships
6/3/24
do now
precise, fast, intelligent, smart, resourceful
8/3/24
lo; to analyse a historical film poster effectively
Film posters
context:
man with the golden gun was released in 1974
Roger Moore was starring as bond
before 1990s common for film posters to use illustrations instead of photography
set in the middle of the 1973 energy crisis
1)they have used a montage of image to showcase the main events in the film which will in courage an audience to be interested in watching the film
it also gives hints of the main plot of the film
2)connotations:
gun-violence and action
costume-wealthy/high end,smart
facial expressions-serious/calm and collected
direct address-show hes the main character
3)the connotations of the golden gun arethat it is involved in the main plot of the film/pointed at the main character-suggested it it involved with the villain
4)the text is very blocky- associated with action films
5)what actions about to happen/who are the women?
6)the hero the princess and the villain
7)guns, explosions, violence, different locations
images
the film poster for the man with the golden gun uses images to create meanings by having the poster be a collage of the main elements of the film instead of just the main character(James Bond).
the film poster for the man with the golden gun also uses image to intrigue an audience and persuade them to spend money in cinemas to watch it when the film comes out.
13/3/24
do now
1) a black suit- smart ,wealth ,importance
the colour gold-wealth, value,
a power plant-technology, science ,experiments
lo;to analyse a historical film poster effectiely
film posters
context-comedy side character are different ethnicities
society was progressing-stereotypes still about
-
representation
stereotypes:
-bond girls-made too seem disposable and an ascessory to Bond and the plot,also have stereotypical relationships with bond
-the locations are also very stereotypical for bond films / action films -they are usually asscociated with explosions and chemicals
-bond is also a very typical spy-dressed very smart and has a serious expression on his face
gender:
-woman are seen as disposable and are usually not seen as intelligent and carried on into the next film
-men are usually the intelligent ones and the main characters-because bond is in the centre of the poster
ethnicity
-characters are stereotypically white and other ethnicities are usually side characters
issues and events
reflects the energy crisis that happened at the time that the film was made
feminist perspective
-male gaze theory
-
15/3/24
do now
production-making a film
distribution-the way they are advertised to the audience
marketing-
film industry
lo:to explore the process of film making
vertical intergration completes all thre e processes
production
pre production. -ideas for fil m\
production-making
post-
1-eon productions
2-
3-high value
4-metro golwyn mayor
5-
6-250million
7-italy
8-
do now:
production-making a film
distribution-the way they are advertised to the audience
marketing-
distribution and marketing
lo;to explore the process of film making
distribution-vod, dvd, sdv
conglomerate-large companie that owns smaller companies
delegate distribution with smaller film companies
theatrical window 
1)universal pictures, united artised releasing
2)yes
3)yes
4)20th december 2021
5
marketing and promotion
poster
social media
trailer
brand ads
billboards
teaser videos
celeb interviews
merch
b)
22/3/24
lo:to explore the marketing methods in NTTD
marketing and promotion
posters, teaser, trailers, social media, merchandise, interviews with directors
land rover tom ford nokia
27/3/24
do now:
already had advertisements released
lo;to explore exhibition and regulation in the film industry
exhibition and regulation
exhibition-process of showing film across multiple media platforms
dvd paper view
2)774million
3)new years day 2023
4)
regulation
bbfc-context themes tone impact
1)12-moderate violence and infrequent strong language
2)more audience so more income for box office
3)z
17\4\24
do now
12a-no child under twelve may purchase or watch film
12-not suitable for children under twelve
audience appeal
lo:to explore the uses and grafications of film
editing
uses and gratification theory
uses media for specific reasons
about what people do with media
theory states that audience will use a media form for either one or four reasons;
personal identity
information
entertainment
social interaction
personal identity:
-media products allow audiences to find role models and other people with similar values
-use of media to reinforce personal values by coming closer to similar and desires people/products
information:
-any information can be learned through different forms of media
-media allows the audience to gain an insight into other peoples lives
-the media keeps the audience informed with current events
-people can acquire information, knowledge and understand through media products
entertainment:
-use of media to escape the humdrum of their boring everyday lives.
-access media forms to forget about worries and troubles for a while
-to give a sense of happiness and relief from the daily 'grind'
social interaction:
-the ability of media products to produce a topic of conversation between other people
-media products allow the audience to break down barriers of time/distance to communicate with others
entertainment applies to social media because it provides a distraction from everyday lives.it also allows for people to see other peoples lives all over the world and be inspired and enetertainted from that.
entertainment-adrenaline ,action keeps audience hooked
promotes social interaction- when the main character interacts with people to find info and interacts with villians
personal identity-
do now
personal identity-3
information-2
entertainment-4
social interaction-1
Audience appeal
lo:to apply uses and gratificationsto NTTD
film posters-information
film trailers-entertainment
website-information
merchandise-
billboards-
the website offers social interaction
the audience would find entertainment because it includes alot of actions and cliffhangers of scenes that make audience intrigued, such as when the building is blown up by the villain at the start.this would be entertaining because the audience dont know why the building is blown up.
24/4/24
do now
advertisements
clips of the film-action scenes
film industry roundup
lo:to consolidate our knowledge of the film industry and to apply it to exam style questions
- cgi
-foam stone
-
exam structure
-q3 stepped question-focus on one of the four media industries we will look at
-q4 stepped question that will focus on audience in relation to one of four industries
-there will be no unseen sources use case studies as examples-work to 1mark=1 minute
-3a)name one of the companies that produces NTTD [1]
3b)briefly explain what a media conglamerate is [2]
3c)briefly explain what convergence is [2]
3d)explain how films use technologies to reach audiences and promote the film .Refer to NTTD to support your points [12]
4a)identify two ways in which media producers categorise audiences[2]
4b)briefly explain how NTTD targets audiences [4]
4c)explain why users visit NTTD/007 website.refer to the uses and gratifications theory in your answer[12]
do now
3
marks
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