C2 music
4/3/25
music videos and online media
Do now :
1-2
2-70%
3-30%
4-to make money
5-website, youtube
-artists make music videos to make money and promote their music
-makes artists memorable
-introduce a new artists
-to show off an artists image
-audiences watch music videos because it is entertaining
promotional tools - conveys meaning of the song, promotes artists image
TLC-
-genre-r&b and hip-hop
-American female group formed in early 90's
music video-TLC waterfall
-narrative and performance
-cuts between group performing and narrative elements that tell the story
stormzy- superhero
-narrative
7/3/25
music and online videos
Do now
1-to make money
2-promote the song
3-build artist image, talent
4-narative, performance
5-lip syncing
Taylor swift-the man
-narrative
-
TLC waterfalls conventions
-mix of narrative and performance
-shot types:
-close up on singers when performing
-canted angles and medium long shots in the narrative scenes
-genre-mix of r&b and hip hop
-lip syncing, choreography and perform to camera
-narrative metaphorical representation of story
-narrative elements tell a story
Stormzy superhero
-tells a story
-narrative
-metaphorical representation of lyrics
-medium longs shots, full body shots, mid shots
-intertextuality
-edited to the beat of the song
-filmed and edited like a movie
Taylor swift the man
-narrative
-
The music industry
-uk- contributes billions to the economy
-uk exports music around world
-most download or stream music
-streaming is 80% music consumption in uk
-technological developments allowed industry to make money in different ways
-stormzy website- apple music ,spotify , deezer , amazon music, pandora
-Taylor swift- spotify , amazon music, apple music , youtube music , Taylor swift , itunes store, tidal
-vinyl records and cassettes becoming popular again
-
Ownership
-record companies make contracts with artists and release their music
-they have separate production teams
-publicity for an album generated by social media
-three major record labels-warner music group, universal music group, sony music group
-all horizontally integrated
-make use of the fact they are conglomerates
18/3/25
do now :
1-fans of the artist
2-warner, universal , sony
3-the internet
4-two products are used to help sell each other
5-small record able owned by larger conglomerate
independents- linked to majors so they still get a cut
regulation
-not regulated by one organisation
-BPI- parental adviser scheme
-discrimination, language - record labels regulate themselves
-since 2014, videos on DVD now need to be classified
-BBFC has been working to age rate online music videos
audiences
-music is often tied in with peoples identity and youth cultures
-pop music developed from rock and roll- broad genre , mainstream appeal
-share values and beliefs communicated through music
the star persona established by using music , lyrics, visual imagery,
representation of artists is how record labels present them
artists image change as they age
Taylor swift is presented as head strong and engages with fans and usually has wears day to day makeup , especially on social media. Stormzy s persona is chill and laid back and he usually wears normal, casual clothing.Taylor swifts social media is a mix of mostly her albums and some of her personal life-she also addresses rumours and accusations made by fans . she is also very open about her values and beliefs .Stormzy is also known for collaboration and celebrating his and others success.
fandoms - personal identity and social interaction
-collections
-dress like artists
-merch
-attend concerts
-follow socials
-enter competitions
21/3/25
TLC waterfalls
do now
1-niche
2-star persona
3-the internet
4-personal identity and social interaction
5-go to concerts, collect items, buy merch
-waterfalls- one of their number 1tracks
-hybrid of r and b and hip hop
-open about individual battles with press
-known for being real in their lyrics and representation
-waterfalls is and episodic song
-different people have different waterfalls
media language
-performance, narrative and conceptual
-literal meanings
-typical conventions
-switches from diegetic to non diegetic- adds more realism
-motherly figure represents his conscience
- mise en scene -inner- city sets and locations , baggy clothes -- connotations of dangerous urban area and intertextuality of 90s films
-special effects to balance gritty narratives
many r&b videos focus on romance
-context-growing street violence
representation
-age--mainly young adults-stereotypical and shown as irresponsible
-gender--young men are irresponsible
-band--supernatural
-
25/3/25
do now
-narrative ,performance, conceptual
-rnb and hiphop
-cgi ,diegetic sound
-expressionistic
-gender ethnicity and social issues
Taylor Swift- the man
-breaks typical conventions of a pop music video
-mise en scene - linear narrative , suit, yacht
-choice of location- shows everyday sexism
-hero figure- director (Taylor swift)
intertextuality-
-tennis racket references john mcEnroe
-references to other albums
media language -
-wink at the camera -suggests confidence and arrogance
-always surrounded by women - misongenistic and sexism
-manspreading-suggests ignorance
context-
-social context of feminism
-mocks the patriarchy throughout the video
-male alter ego - reference to her documentary
-inspired by the me too movement at the time
men are represented as the focus and important
females are represented as objects and background characters
inequality is emphasised
28/3/25
do now:
1-no performance
2-wolf of wall street, other albums
3-mise en sen- outfits , gestures
4-false hero
5-issue of gender inequality
stormzy:superheros
context
-released in sep 2020
-specific meaning
-dedicated to chadwic bowman
-pink sky
-birds
-hero role
media language--
lighting-
props-
intertextuality-
-noughts and crosses
-black lives matter movement
context--
-
representation--
-inequality and family
-
1/4/25
do now:
1-animated
2-matrix, toy story
3-
4
5-
audience
taylor swift
uses and gratifications - entertainment, personal identity, social interaction
theory:reception theory
stereotypes made fun of-entertainment-oppositional
websites and socials
4/4/25
do now
-hyperlink
-personal, interactive
-personal identity, entertainment
-entertainment, education
-prefered, negotiated and opositional
to promote a new album and tour
the torturd poets department album lik and picture as soon as you click on the home page
to help promote their brands
-store and gallery of products when you scroll down on the home page
sell merchandise
link to the shop for products
stormzy
promote a new album -album covers on home page with links to listen
promote their brand -
personal identity- taylor swift
clear feminist message
information on how to stream her music/ get to her socials
entertainment-music videos
social interaction-links to social media
stormzy
-personal identity -ethnicity
social media
-promote their music
-interact with fans
-create a good reputation
-responding to controverses to control narrative
-highlighting achievements
1-artists can use there social media profile to promote themselves because they can repost their music and create a better reputation for themselves
2-artists can use tweets to engage with audiences because they can respond to them and clear up rumours /controverses
3-pinned to the top of the artists profile because they have important posts - upcoming tours and albums
4-shows who the artists are and them as a person
5-proffesional photo
Homework
How do music videos reflect the time in which they were made? Refer to Waterfalls (TLC, 1995) to support your points. [10]
One way that music videos reflect the time they were made is through including references to news that was big at the time.For example, in Waterfalls by TLC , one of the first scenes is a teenage boy rebelling against his mum and dealing drugs with a gang- leading to him getting shot and killed.By incorporating this narrative into the music video, the audience understands this as a reference to the drug/gang crime problem that was on the news a lot during the 90s.This could be relatable to some people and provides nostalgia /a reminder of the problem that is still happening today.It also reflects the groups message and shows their concern for problems at the time,making them more relatable.
Another way music videos reflect the time they were made is through the use of special effects as it shows how technology has progressed over time and gives an idea of what was considered realistic at the time.For example in waterfalls when the girls are seen as water outlines of themselves using special effects.these effects would have been very new at the time and so would have made the music video very memorable.it also would make them look and feel superior as artists as very few people used these types of special effects at the time.
Homework
Stormzy
-personal approach/view of their lives
-expressing views on matters/debates
Taylor Swift
-personal approach/view of their lives
-expressing views on matters/debates
25/4/25
do now
1-16-24 year old females
2-a front cover, contents and article page for a magazine
3-
How far do the two music videos reinforce gender stereotypes?
The man -by Taylor swift- heavily reinforces gender stereotypes.For example , throughout the music video we see a man doing daily tasks and we almost get an overview of his life.Firstly, the camera framing is almost always slightly below the man and following him at all times,which highlights not only his high status but also his high ego.Also gesture codes demonstrate a typical mans personality and respect towards other people; for example on the train when he manspreads and pushes over other people- or when he has a ‘tantrum’ when he doesn’t get his way playing tennis.Both of these things represent gender bias in day to day life through the poor behaviours of men and how they objectify women.Finally, the music video a;so represents the gender pay gap in the workplace through how the man acts poorly in the office and still seems to be rich whereas the females get shoved to the side -highlighting how their protests are often dismissed.Overall, the music video inequality between men and women and questions how far feminism has really come over the years.
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