magazines C1A

 6\9\23

introduction to media representations 

lo:to explore the concept of representation & stereotypes

Representation

the media offers the audience an interpretation of the world 

it is a re presentation of the events, people and places 

   the representation is positive because the text says ,superhuman' which presents the people in the advert in a positive way 

athletic 

important

capable 

          8\9\23

do now 

in the highschool musical

shirts,glasses,big backpacks,talk about school

nanny-mostly women,middle aged, responsible ,honest

nurse-smart kind ,wears ,scrubs,mostly women

teenager-moody ,

astronaut-smart, older ,focused

football player-young/middle aged, 

opera fan-overdramatic, passionate, smartly dressed

teacher-

tattoo lover-        

the advert challenges stereo types because it is suggesting that men can have a full time job of being a nurse and still do the hobbies that are considered 'manly' in their spare time. 

educating the east end 

-misbehaving

-having fun at school 

-respecting the teachers 

13\9\23

representations in magazines 

lo:to explore the representations found in magazines 

direct address- person is looking directly at the audience 

cosmo-

target audience-young females

bright colours 

model as the main image 

carrie underwood-confident,healthy,happy

cover 1 -natural, bright,happy

cover2-popular,bold,flawless

cover3-well dressed,colourful,glowy                                                                                                    

young,sweet,natural

15\9\23

differences in magazines- genres, colours ,layout, font, main image shot, 

gender stereotypes have been presented differently in these two magazines . carrie underwood has a colour schee of pink and purple while david beckham has blue and grey 

similarities

structured

differences

colour scheme

gq is more serious                                                                                                                                                                                                                                                                                               

29\9\23

lo;to review and improve an effective exam style answer

Exam style magazine question  

the two magazine covers are represented very differently. Cosmopolitian represents mostly women and stereotypical interests of women, whereas GQ represents more men and their stereotypical interests.

industry research

lo;to research companies linked to set products 

 VOGUE:

-when was it launched -1916

-what was the original genre/target audience-17-29 year olds 

-has it changed, rebranded at all over the years-no

-who publishes it-Conde nast

-is it print only or multi platform-multi platform

-what is its average circulation and readership-over 86 million readers 

-who is the target audience-young women from 17-29

-summarise the brand image-fashion and lifestyle magazine that covers various topics

GQ:

when was the magazine launched-

4\10\23

lo; to research companies linked to set products 

industry research

circulation-the number of copies of a publication distributed by a publishing company 

advertising revenue-income you can earn from advertisements being seen on your content

cover price-the price of a publication, such as a book, newspaper or magazine, traditionally shown on the cover 

subscription model-selling a product or service in return for a monthly fee 

multi-platform-a site being available on multiple platforms 

readership-the amount of people that read a magazine 

ideology-a set of beliefs or values shared by a group of people 

brand identity-what you want people to feel when they view your company 

target audience-the group of people a magazine or article is aimed at 

VOGUE:

vogue magazine was launched in 1892 as a weekly high society journal 

the original genre/target audience of vogue was the elite socialites of new york high society 

vogue has rebranded or changed since it was launched in 1892

conde nast is the publisher of vogue magazine 

vogue magazine is a multi platform company 

vogues average circulation and readership was 190,292 and 796000 in 2022

the target audience of vogue magazine is females aged 20-40 

the brand image of vogue is bold ,glamorous fashion looks and lifestyle advise mainly aimed at young women.Vogues values include equality in women and celebrating all bodies , often using them. as the main image of the magazine . each magazine covers various topics, mostly based around healthy lifestyle, mental and social health for women. Vogue also includes a range of adverts that appeal to ABC1 earners that may spend around 8k a year on clothing and cosmetic products each.

GQ:

GQ magazine was launched in 1957

the original genre/target audience of GQ magazine was young men interested in fashion 

GQ was originally called gentlemans quarterly before it was rebranded 

conde nast and advanced publications are the publishers of GQ magazine 

GQ is a multi platform brand 

the average circulation and readership of GQ magazine is 73315

the target audience of GQ are young males interested in fashion

the brand image of GQ is relatively sophisticated among mens fashion and culture magazines.it mainly focuses on mens fashion and lifestyle, often featuring celebrities like footballers as the main image on the front cover.

Homework

In this magazine cover , males are being represented as modern. The celebrity (Tom Holland) is the main image and is dressed in a suit, which could be considered as looking wealthy, as generally most people don’t need to own a suit unless they need it regularly.This suggests the idea of males having to provide for their family in the modern society.The cover lines can also infer modern representation because they talk about the online media and the pandemic which was at its peak when the cover was released (April 2021).The colour theme of the cover could also be described as stereotypical for a male in modern society as the are very neutral/dark, which could add to the outfit he is wearing in the main image.This particular cover lacks the challenging of stereotypes and representation of males who may not fit into what society may describe as ‘normal’.

6/10/23

shows inclusivity of different cultures fashion and beliefs 

shows inclusivity of men in a mostly womans magazine 

shows inclusivity of plus size women 

shows inclusivity of women in a mostly mens magazine 

shows inclusivity of different skin colours 

shows inclusivity of stereotypically girly colours on a magazine when the main image is male 

13\10\23

lo:to explore the context and cover star for case study 1 

case study 1;Raheem Sterling 

typography

anything to do with the look of the text 

colour of text 

size choice 

main cover line   is sans serif 

grey black red                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 anchoring 

signs have different meanings 

anchorage text -the relentless jeremy strong 

Homework 

-professional footballer 

- moved to London at a young age 

-fifth highest scoring premier league on 95 

-launched his own charitable foundation 

-lives in a £6 million gated property 

1/11/23

Sterling experienced racism in his football career in December 2018 from fans during a match against chelsea . it is illegal to say racist comments but it can be hard to remove the people that say these things from the matches.sterling spoke out about racism in football,leading to the magazine cover. 

    

3\11\23

exam question 

explore how this front cover of GQ magazine uses media language to communicate meanings ;

-images 

-text\written language 

-layout and design 

                                                                                                                                                                        This front cover of GQ magazine uses media language to communicate multiple different interpretations.The black wings that he is wearing in the main image connotes that he is an angel, however the fact that they are black is unusual because the colour black is usually linked to evil and hell.So the wings may have been made black to represent his skin colour and the fact that he his protecting people against racial slurs.The cover line 'Guardian Angel' also suggests this because he is acting as the guardian angel  for people that have experienced racism.The fact that the camera angle is a low angle shot also suggests that he is looking over everyone and protecting them, however it could also be interpreted as he is superior to the people that say racist comments.The layout of the cover also ensures that readers interpret him as an angel and not a devil due to the colouring of the wings, as they have the cover line in bold almost in the middle that says 'Guardian Angel'.

writing the font in gold and the jewellery also says that he is wealthy and makes good money as a footballer, which could be seen as him showing off to the people that were racist towards him.he also isnt wearing a shirt which suggests that he wants to be seen as strong and powerful because he is standing up and saying something instead of sitting down and taking it.

25 mins                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  10/11/23

do now 

masculine

powerful

superior

                                                                                                                                                                           

     -the red he is wearing connotes anger 

     -stereotypical masculine topics covered

     -not stereotypical to have a black coverstar

     -very serious look on his face

       Homework                                                                         

                                                                                                                                                 Gender is represented slightly differently in GQ and Details magazine.In GQ magazine,the cover is constructed to showcase inclusivity and strength in a gender , whilst in Details it showcases the stereotypical male gender as superior to women.In this cover , the main image is mostly a man and only features the hands and legs of the women,in which the fingernails are painted red which connotes anger , love and romance.There are also no cover lines , which suggest that they want the main image to be viewed as the focus of the magazine with little to no context.Therefore in this cover women are seen as an romantic accessory to men , and men are seen as superior. 

           

15\11\23

fashion magazine

mostly women

published by conde nast

multi platform

case study 2 Malala Yousafzai

lo:to explore the context and cover star for case study 2 

-vogue was first issued in 1892 before being bought by conde nast

-vogue is aimed at abc1 fashion and style conscious women who are educated sophisticated and wealthy 

-traditionally targeted at an older female audience of 30-45 year olds 

-now broadened to empower and inspires younger readers too as well as more culturally diverse audience

-mainstream magazine , so it uses the typical codes and conventions to construct the front cover

-has its own unique style 

-naomi cambell first black cover star and inspired 

-146 black models photographed in 12 years and not one individual black model as main image published

- historically 

-black and asian models very rare and under represented up until 2017

-April 2018 British vogues cover featured a group of models of all colours ages and sized and included the first model to wear a hijab

The two covers are similar because they both feature diversity, as one is a man in a dress which challenges stereotypes and the other is a black woman.they both challenge the stereotype of a magazine cover especially for vogue as it historically under represented black and asian models and was mainly a magazine for sophisticated wealthy white women.

Research

-a female education activist 

-youngest nobel prize winner and won it at the age of 17 

-spoke out against the pakistan ban on education for girls 

- a masked gunman entered her school bus and shot her on the left side of her head, woke up 10 days later and was told about the attack 

-started blogging for BBC at the age of 11 years old 

17/11/23

lo to explore the context and cover star for case study 2

Malala Yousafzai Vogue

Malala is a 27 year old woman from pakistan who was shot in the side of her head when she was 15 on a school bus for just trying to go to school.She had been blogging since 2009 under a fake name and when her identity was exposed she continued to blog,leading to her getting shot.She went on to win the nobel peace prize at 17, becoming the youngest person to ever win a nobel prize.She and her father set up a charity called the malala fund and is now a female education activist and campaigns for girls education rights .

Vogue may have chose to put her on the cover because she is an inspiration to many women across the world and represents power.

-main image

-camera angle is eye level medium close up, suggesting malala is facing the problem head on 
-colour palette is mostly red,which connotes power and courage 

-colour palette is also unusual for vogue because it is majority bright red

-cover lines

-chic minimalist design 

-vogue asserts its authority in cover lines 

-not stereotypical vogue cover 

-font suggests confidence and knowledge

-layout

-majority of cover is taken up by the main image  

-z shape 

           

-anchorage

-main cover line describes her as extraordinary suggesting she deserves to be on the front cover

-caption of her own name is the biggest and brightest and contrasts the red 

-symmetry with masthead at the top

                                                                                                                                                                       do now

her name is the main cover line and is in bold 

majority of the cover is red which connotes strength

the camera angle

22\11\23

lo to explore the representations in case study 2

-vogue has more diversity now

-muslims rarely represented

-range of ethnic diversity 

-being female is powerful 

women are represented as powerful in the cover and this is shown by the direct address.this shows that malala is respected and is addressed not as a timid muslim woman but as a powerful young influencer.                                                                                                                                                                            24/11/23

 powerful strong inspiring

lo;to compare representations in magazine covers

differences in representations:

-use different camera angles to represent power in different ways 

-use different font styles 

- different outfits and poses                                                                                                                                                                                                                                                                                                                                                                                                                                                                            similarities in representations:

-use of same colour palette

-both suggest confidence

                                                                                                                                                                        29\11\23

do now;

-confident

-feminine

-independent

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           lo:to practise comparing representations in two covers

   similarities:

-both women are represented as confident by use of facial expressions and shot type

-both have the same layout for cover lines and main cover line  

-both main cover lines suggest empowerment                                                                                                                                                                                                                                                                                                                                                                                                                                                  differences:

-different colour palettes represent women and suggest different topics 

-different camera angle to focus on different things 

-different facial expressions to suggest what the cover is trying to say

-one non stereotypical cover star whilst other is not- suggests important message

The covers both use similar media language techniques; however are different in the way gender is represented and present different topics.

In both covers, gender is represented as being independent by the use of cover lines .In Elle magazine, the main cover line is 'confident' and is backed up with the subtitles 'a smart women's guide to self belief',this suggests that women are smart and can be successful by themself which challenges the stereotype that they should marry and stay home to look after children.it also challenges the stereo type that only men can be successful.In Vogue magazine, the main cover line is 'malala' and is backed up with the subheadings 'survivor, activist, legend'.This suggested independence because it shows that malala is multiple things at once and the fact that she is female also challenges the stereotype that women cant get an education and become successful .'Malala' is also in bold which directly links her to these subtitles.

In both covers, the camera shot suggests confidence.In Elle magazine, the camera shot is medium long shot of the main image, which shows of the kim's outfit.this shows that in this cover gender is being represented as confident through outfits and also sends a message that women should be able to wear what they want and feel confident in themselves. In Vogue magazine, the camera shot is a close up of Malala's head, which shows of her facial expression and headscarf.This represents gender as being confident through the fact that Malala is wearing a head scarf and looks confident in it , as if she is showing it off, suggesting that again women should be able to wear and do what they want without being judged by society and should be confident in themselves.

In the covers, the colour palettes each have different connotations which suggests that different messages are trying to be sent by each cover.In Elle magazine, the colour palette is bright pink, grey and white.the two more neutral colours contrast the bright pink and stand out more , as the cover line that is bright pink is 'confident'.The colour bright pink has connotations of fashion, femininity and empowerment which suggests that this cover is trying to highlight that women should have self confidence in themselves and what they wear.in Vogue magazine, the colour palette is majority red , grey and white.the cover is majority red which connotes blood, anger and strength . This represents a different side of feminine confidence than Elle magazine because it sends the message of the fact that woman are strong and can get through not only physical but emotional things in society, also then highlighting the downsides to being a woman in present day and how we should work to fight that.                                                                                                                                                                                    in conclusion, the two covers represent confidence and power in women in different ways.The elle cover represents confidence in a fashionable way, whilst the vogue cover focuses on what malala has done and how she is confident in her achievements.                                                                                                                                                                                                                                                         VOGUE EXAM COMPARISON Q
17/25
Excellent work!
WWW: some good and appropriate analysis of both products with accurate terminology
EBI: It's a shame you didn't finish. I think you need to be more decisive with your judgement -it can't be wrong!